Find the point
Decide who the story is for and what they need to understand. A founder profile and a product launch should each have their own shape.
Find the angle.
Tell it well.
A launch. A milestone. A point of view. We turn your business news into a story that explains what matters—and why.
Tell us your story
THEMEDIAEFFECT / ILLUSTRATIVE CAMPAIGN VISUALStart with the idea.
Find the words.
You know the business. We help a new reader understand it.
We look for the central idea, give it context and build the story from your source material. Then you review the facts, quotes and final copy.
Commission a focused writing brief or include storytelling in your Foundation, Engine or Dominance plan.
What goes in.
What comes out.
Give the story a shape
A headline that tells the news. An opening that draws you in. Supporting detail that makes the idea clear.
Put substance behind the words
Support claims with source material. Use approved quotes. Keep the writing as precise as the facts behind it.
Make it yours. Then approve it.
Review the copy, images, links and publishing format before submission. Your proposal confirms the revision scope.
A clear plan.
From the start.
Start with your company, your audience and your timing. We’ll help define the story, the publishing route and the materials you need afterwards.
The proposal puts the work, approvals, responsibilities, fees and delivery conditions in one place.
Compare the packagesWhat makes a story
ready for publication?
01A concrete announcement+
Identify what is new and who it affects. A specific development gives the headline and opening a clear job.
02A useful structure+
Start with the news, explain the context, support the claims and give the reader a sensible next step. The format should suit the proposed publication.
03Approved company information+
Confirm names, roles, product information, dates, quotations and the company description. Source material should support substantive claims.
04Rights and references+
Check the rights to images and quotations, and settle the intended destination links before final approval.
earns its place.
A clear headline. An inviting opening. A story with something to say.
Illustrative editorial design. Physical magazine production is not part of the advertised offer.Every word.
There for a reason.
A strong headline earns attention. The story underneath needs to deserve it. We work through the angle, facts and final presentation before publication.
- 01 One clear idea.
- The news or insight at the heart of your story.
- 02 Substance behind it.
- Facts you can support. Quotes you’ve approved. Context that helps the reader.
- 03 An intentional finish.
- Words, images and publishing format reviewed together before release.
Something to announce?
Let’s give it a story.
Tell us what you’re building and who you want to reach. We’ll recommend a publishing plan, explain the deliverables and put the details in writing.
Get a proposal