Find the story.
We turn your news and approved facts into an article with a clear point. You review the words before they go anywhere.
THE OUTPUTAn approved story, ready for the agreed publishing route.
Considered at every step.
Useful at the end.
From the first angle to the files you receive, every part of the campaign has a job to do. Explore how it fits together.
Tell us your story
01
A story with a point
Give the reader a reason to care. We shape the angle around your audience, your news and the facts behind it.
Explore the detail ↗02A publishing plan you can see
Review the destinations, article formats and publisher conditions before you commit.
Explore the detail ↗03Your approval comes first
Read the copy. Check the facts. Approve the quotes, images and links. Then the story moves to publication.
Explore the detail ↗04The links behind the coverage
Open the articles from one report, with the outlet and publishing format clearly identified.
Explore the detail ↗05A report that fits your workflow
Choose web-friendly, spreadsheet or plain-text reporting as part of your proposal.
Explore the detail ↗06Coverage you can put to work
Add the website sections, slides and follow-up material your team needs after the article goes live.
Explore the detail ↗07Ready for your client
Agree the branding, approvals and file formats around your agency’s way of working.
Explore the detail ↗08The right level of support
Start with a focused placement or plan for ongoing coverage. The work and fees are agreed in writing.
Explore the detail ↗From first draft.
To what comes next.
One story. Four stages.
See how the work comes together.
THE BUSINESS STORYFORMAT EXAMPLE
COMPANY NEWS / THE APPROVED ANGLEA new market.
A meaningful
next step.
A clear announcement. Useful context.
The facts and quotations you approve.
THE AGREED PUBLISHING PLAN
YOUR APPROVEDCompany story↘
01Selected publicationThe specific outlet and format
02Distribution routeThe network in your proposal
03Publication recordThe actual pages, brought together
Route illustration. Individual campaigns follow their agreed scope.
THE CAMPAIGN HANDOVER
ME ↗EXAMPLE COMPANY
Publication report
Publication report
01
Publication URLsThe actual article pages
↗02
Publishing contextDestination, date and format
↗03
Asset indexThe files commissioned for reuse
↗STRUCTURE DEMONSTRATIONClear. Organised. Useful.
YOUR WEBSITEIn the news.
Company profile ↗
Latest announcement ↗
YOUR NEXT PRESENTATIONProof.
Put to work.↗
ILLUSTRATIVE WEBSITE & PRESENTATION FORMATSPut to work.↗
A public reference for
your next conversation.
A campaign framework. Your proposal defines the exact deliverables.
Get it published.
Your approved article goes to the outlets or distribution route in your proposal. The destination and format are agreed upfront.
THE OUTPUTPublication through the specific route you commission.
See what went live.
Get the article links, publication details and campaign files in one organised record.
THE OUTPUTA structured report, with the context behind the links.
Make it part of your brand.
A website section. A pitch slide. A follow-up worth opening. Put the coverage where it adds something to the conversation.
THE OUTPUTThe reusable assets agreed for your own channels.
Something to announce?
Let’s give it a story.
Tell us what you’re building and who you want to reach. We’ll recommend a publishing plan, explain the deliverables and put the details in writing.
Get a proposal