A few questions.
Answered clearly.
What you get. How publishing works. What can vary. The details to know before your campaign begins.
Tell us your storyWhat do we receive?
The coverage agreed in your proposal, the live article links and a campaign report. Your proposal also lists any website, presentation or sales assets we’ll prepare.
How quickly can a campaign go live?
The advertised publishing window is typically 24–48 hours. Writing, approval and publisher requirements can add time. We confirm your campaign’s schedule in the proposal.
Is this independent editorial coverage?
It depends on the route. Sponsored articles, syndicated releases and independently reported stories are different. Your proposal identifies the format. Independent editorial decisions belong to the newsroom.
Does it guarantee rankings, leads or sales?
No. Coverage gives people a published source to read and your team material to share. Rankings, AI citations, readership, leads and sales are not guaranteed.
What does the 150M+ audience figure mean?
It describes the advertised monthly publisher audience. It is not your article’s readership, unique campaign viewers or guaranteed impressions.
Do the articles remain live permanently?
Not necessarily. The advertised typical range is approximately 3–24 months, but it varies by outlet and route. Your proposal should confirm the applicable conditions.
Are all backlinks do-follow?
No. Publishers set their own link policies, including no-follow attributes. We discuss the proposed outlets, link treatment and any domain-authority targets before the campaign begins.
Can an article be changed after publication?
Sometimes, but edits may be limited or unavailable. Removal and republication can take extra time and incur fees. Review facts, quotes, images and links carefully before approval.
Can agencies receive white-label reports?
Yes. We can agree agency-branded reports in web-friendly, spreadsheet or plain-text formats. Branding, responsibilities and client delivery are part of the brief.
Are there content restrictions?
Yes. Publishers may restrict adult content, gambling, politics, weapons, negative press and third-party references, among other categories. Affiliate campaigns may need a suitable landing page. Confirm your topic and links before writing begins.
Do I need to write the article myself?
No. Start with your company information and what you want to announce. We agree the writing scope and prepare the story for your review. If you have a draft, we can start there.
How do I choose a package?
Choose Foundation for a focused placement, Engine for recurring coverage, or Dominance for a broader publishing and brand programme. Your proposal confirms the exact work and implementation.
Still wondering?
Let’s talk it through.
Tell us what you’re building and who you want to reach. We’ll recommend a publishing plan, explain the deliverables and put the details in writing.
Get a proposal