From your first brief.
To your next conversation.

Brief. Write. Publish. Share. Four stages, with clear approvals and an agreed result at each step.

Tell us your story
Illustrative close-up of an editor refining a company story and its supporting materials
FROM BRIEF TO APPROVED STORY / ILLUSTRATIVE SCENE
01 / Strategy

Tell us what’s happening.

Bring your company story, audience and timing. Together, we agree the publishing route and what your team needs from the campaign.

WHAT YOU LEAVE WITHA written brief and agreed proposal.
02 / Story

Make the story ready.

We develop the angle and copy. You review the facts, quotes, images and links, then approve the final version.

WHAT YOU LEAVE WITHAn approved article and publishing materials.
03 / Coverage

Bring it to publication.

We coordinate the approved story through the agreed route, subject to publisher rules and review. The live pages become part of your report.

WHAT YOU LEAVE WITHA verifiable publication record.
04 / Amplification

Put the coverage to use.

Receive your report and commissioned assets. Give your team the links and formats to use on the website, in the deck and in the follow-up.

WHAT YOU LEAVE WITHA useful campaign handover.

Bring the essentials.
We’ll shape the story.

A short company introduction. What you want to announce. Who it’s for. When it needs to happen.

Add approved facts, quotes, links and images. Have a draft already? Send that too.

A smoother campaign.
Starts with clear ownership.

01Your team supplies and approves

Provide the source information, settle factual questions and approve the final content, links and images through a designated contact.

02We coordinate the commissioned work

Develop the agreed story, manage the publishing brief and organise the report and proof assets within the proposal’s scope.

03Publishers control their environments

External content rules, review requirements, disclosures, link policies and persistence conditions remain with the publisher or network.

04The handover closes the loop

Review the actual publication record and delivered assets against the scope. Make the result available to the people who will use it.

Something to announce?
Let’s give it a story.

Tell us what you’re building and who you want to reach. We’ll recommend a publishing plan, explain the deliverables and put the details in writing.

Get a proposal