Start with the article
Open the live page. Check the domain, section and article format. The page gives context that a report entry alone cannot.
Describe it accurately
Keep sponsored coverage, press releases, syndication and independent journalism distinct. Use the description that matches the actual publication.
Be precise with numbers
Publisher audience is not article readership. Referral traffic is not enquiries. Name what each figure measures and keep its source alongside it.
Keep it together
Save the approved story, article links, publication details and final assets in one place. Make it easy for the next person to find the right version.
Match the coverage to the conversation
A company profile can introduce the team. Launch coverage can explain a product. A concise slide can give a partner context. Choose the piece that helps answer the question.
Keep the record current
Check important links periodically. Respect permissions for publisher marks and extracts. Update reused material when the source changes.