THEMEDIAEFFECT — PROOF REUSE CHECKLIST

PUBLICATION RECORD
[ ] Open the actual article URL.
[ ] Confirm the exact domain and publication section.
[ ] Record the title, publication date and publishing format.
[ ] Keep the approved article and associated materials together.
[ ] Distinguish sponsored publishing, syndication and independent reporting.

CLAIMS & PERMISSIONS
[ ] Describe the coverage accurately.
[ ] Keep publisher audience separate from measured article readership.
[ ] Confirm permission for publisher marks and substantial extracts.
[ ] Avoid implying an endorsement that the coverage does not provide.

WEBSITE
[ ] Select the article most relevant to the visitor's question.
[ ] Write a concise, accurate introduction.
[ ] Link directly to the appropriate publication page.
[ ] Confirm the section works on mobile.

PRESENTATION
[ ] Include only the context needed for this audience.
[ ] Provide useful publication references.
[ ] Keep links accessible in the shared version.

SALES & FOLLOW-UP
[ ] Explain why this article is relevant to the recipient.
[ ] Use an accurate summary and the actual link.
[ ] Avoid sending the same proof without context to every audience.

MAINTENANCE
[ ] Assign an owner for important publication links.
[ ] Review reused material if a link or publishing context changes.
[ ] Keep the campaign record and final asset versions organised.

This is a planning aid. Your campaign proposal defines commissioned work.