Help people
see the value.
Explain the problem you solve, the idea behind it and the people making it happen.
From a first impression to a fuller picture.Build credibilitySTORYTELLING · MEDIA PUBLISHING
Built by you.
Ready for
the world.
Business stories, thoughtfully written. Media publishing, clearly planned. Coverage, ready to share.
01 A considered story.02 An agreed media route.03 A clear handover.
The story, celebrated.
THE PUBLISHING LANDSCAPEKnow the routes ↗
DIGITAL JOURNALReference destinations. Your proposal names the exact outlets, domains and publishing formats.
Make a better
introduction.
Before the meeting.
Before the pitch.
People look you up.
Give them a clear story about who you are and what you’re building. Then give your team the links and assets to carry that story into the next conversation.
The thinking behind the work ↗Help people
Give your story
a place to be read.
Publish through an agreed media route. Create a reference you can link to, share and return to.
A wider publishing footprint. A clear record.Explore distributionKeep the
conversation going.
Put relevant coverage on your website, in a presentation or into a thoughtful follow-up.
Useful beyond the day of publication.See the reusable assets750+
outlets in the advertised
flagship distribution scope
150M+
monthly publisher audience
context—not campaign views
24–48h
typical advertised publishing
window, subject to the route
Scope and timing are based on the current TheMediaEffect offering. Final approval, publisher conditions and campaign requirements apply.
From the first word.
To the next opportunity.
01 / STRATEGY & STORYFind what makes
Find what makes
your story matter.
We find the angle in your announcement, then shape the facts and approved quotes into a story with a point.
Positioning · Article development · Final approvalExplore storytelling↗
02 / MEDIA PUBLISHINGGive it a place
Give it a place
to be read.
Choose a publishing or distribution route around your brief. The destinations and formats are agreed before submission.
Publishing plan · Approved copy · Placement coordinationExplore media publishing↗
03 / THE PUBLICATION RECORDThe coverage.
The coverage.
All together.
Open the article links, see how each piece appeared and keep the campaign files in one place.
Actual URLs · Publishing context · Organised reportingExplore the proof system↗
04 / REUSABLE PROOFMade to go
Made to go
beyond the article.
Turn coverage into a website section, a presentation slide or material for your next follow-up.
Website assets · Presentations · Relevant follow-upExplore reusable assets↗
The problem you noticed. The idea you couldn’t leave alone. The progress you’re making. Let’s help people understand the business behind the name.
Find your editorial angleSTORY · PEOPLE · PERSPECTIVE
Find your
starting point.
A founder introduction, a launch or a client campaign. Explore three campaign directions.
01 / PEOPLE & PERSPECTIVE
Put a person
to the idea.
Tell people what led you here. Connect your experience, your decisions and the problem your business exists to solve.
- THE STARTING POINT
- Your company background, founder perspective and a meaningful business moment.
- THE EDITORIAL DIRECTION
- A focused narrative supported by verifiable facts and approved quotations.
- THE WAY TO USE IT
- A public reference for introductions, your company page and a relevant presentation.
02 / NEWS & MOMENTUM
Something new.
Something to talk about.
Make the news clear. What’s new, who it helps and why now—all in a story people can follow.
- THE STARTING POINT
- An approved launch, expansion, milestone or other substantive company update.
- THE EDITORIAL DIRECTION
- One clear announcement, useful supporting detail and a defined publishing route.
- THE WAY TO USE IT
- A launch reference for product pages, partner updates and sales follow-up.
03 / PARTNERSHIP & DELIVERY
Your client’s story.
Your name on the delivery.
Add the media work your client needs. Start with one brief and finish with reporting and assets ready for your team to present.
- THE STARTING POINT
- Your client’s goal, market, source material and an agreed approval contact.
- THE EDITORIAL DIRECTION
- A defined story, distribution scope and clear responsibilities at each stage.
- THE WAY TO USE IT
- Publication links, agreed reporting formats and commissioned assets for client delivery.
A story to read.
Something to use.
Publication is a beginning. Your report brings the article links together. Your commissioned assets make the story ready for your next conversation.
- 01
Read it.
Open the published articles from one organised record.
- 02
Understand it.
See the publication, format and details behind each link.
- 03
Share it.
Use the website, presentation and follow-up assets in your agreed scope.
COMPANY NEWS / THE APPROVED ANGLE
A new market.
A clear next step.
What has changed. Who it helps.
Why this moment matters.
Approved facts.A considered point of view.
THE PUBLICATION RECORD
THE WORK, TOGETHER
Your story.
On the record.
A clear account of what was published.
Ready for the people who will use it.
- 01 / THE PUBLICATIONS
- Article titles. Exact URLs.
Publication dates and formats. - 02 / THE CAMPAIGN
- Approved copy. Relevant files.
One organised handover. - 03 / YOUR NEXT STEPS
- Commissioned assets.
Agreed uses and delivery notes.
IN THE CONVERSATION
Your story.
Part of your brand.
A relevant article.
A source people can open.
In your deck.
A concise introduction.
With a published reference.
In your follow-up.
Useful context.
Ready for the next conversation.
Considered.
At every step.
Inside the process 
- 01
Find the story.
We turn your news and approved facts into an article with a clear point. You review the words before they go anywhere.
An angle. A draft. Your approval. - 02
Get it published.
Your approved article goes to the outlets or distribution route in your proposal. The destination and format are agreed upfront.
A defined publishing route. - 03
See what went live.
Get the article links, publication details and campaign files in one organised record.
The publication record. - 04
Make it part of your brand.
A website section. A pitch slide. A follow-up worth opening. Put the coverage where it adds something to the conversation.
The assets agreed in your scope.
Start with a story.
Choose how far to take it.
ESTABLISH YOUR PRESENCE
Foundation
A focused placement, with coverage assets for your website.
$1,500per placement
Or $800/month12-month commitment
- Targeted media placement
- Contextual backlink scope
- Core website trust assets
IS THIS FOR YOU?
Explore FoundationFor a company story ready to be published.
BUILD ONGOING VISIBILITY
Engine
Recurring coverage and assets that keep pace with your business.
$3,500one-time setup
+ $2,000/monthongoing programme
- Higher-tier placement strategy
- Case studies and validation assets
- Funnel and conversion alignment
IS THIS FOR YOU?
Explore EngineFor teams with more news to share, more often.
STRENGTHEN YOUR CATEGORY POSITION
Dominance
A broader publishing plan, connected across your brand’s channels.
$6,500one-time setup
+ $4,000/monthbroader strategic engagement
- Premium media placement scope
- Multiple-source authority strategy
- Full trust and conversion brief
IS THIS FOR YOU?
Explore DominanceFor brands ready for a wider, coordinated media programme.
Prices in USD. Your proposal confirms outlets, quantities, assets, timing, taxes and engagement terms. Enquiring does not start a purchase or subscription.
A little reading.
A clearer next step.
Good questions.
Straight answers.
All questions, answered ↗What do we receive?
The coverage agreed in your proposal, the live article links and a campaign report. Your proposal also lists any website, presentation or sales assets we’ll prepare.
How quickly can a campaign go live?
The advertised publishing window is typically 24–48 hours. Writing, approval and publisher requirements can add time. We confirm your campaign’s schedule in the proposal.
Is this independent editorial coverage?
It depends on the route. Sponsored articles, syndicated releases and independently reported stories are different. Your proposal identifies the format. Independent editorial decisions belong to the newsroom.
Does it guarantee rankings, leads or sales?
No. Coverage gives people a published source to read and your team material to share. Rankings, AI citations, readership, leads and sales are not guaranteed.
You have a story.
Let’s bring it out.
Tell us what you’re building and who you want to reach. We’ll recommend a publishing plan, explain the deliverables and put the details in writing.
Get a proposal